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The Holga is a true icon in lo-fi photography. It began production in China as a cheap camera made for the working class. To keep production costs low, the cheap camera construction and simple lens meant that the camera was prone to a number of optical distortions such as vignetting, blurring and light leaks – what was seen as “imitations” in the technical sense.


This happened to attract a cult following among photographers worldwide, who believed these limitations forced them to concentrate on being creative and innovative, instead of being overly conscious about the complicated functions of new cameras. Many photographs taken on a Holga went on to win numerous awards in photography competitions – and ultimately defined what lo-fi photography is today.


lofico - our passion, mission and drive - keeping film alive. Our goal is to promote and explore alternative photography and make it reachable and affordable to the widest audience possible and above all - keep film alive!

Analogue Corner

We're creating a new section on our site called the "Analogue Corner" where we will be frequently featuring various Australian film shooters! If you shoot film, have a blog or website then check this out!

Lofico Gift Card

Check out the Lofico Gift card, handy for when you want to give a suprise to a fellow film lover!
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